Adventure Tours reveal new look
Adventure Tours Australia this week unveiled its new look, including contemporary logo and updated branding. The new branding was rolled out on the company’s website on Tuesday, with other mediums, including vehicle livery and guide uniforms, to follow suit in the coming months.
New look brochures will be released to international agents in mid-December, in time for the 2012 season, while domestic brochures will follow next year.
The 2012 brochures are to feature three unique tour styles – Budget ‘no‐frills’, Explorer ’traditional style’ and Safari ‘premium touring’, designed to reflect growing market needs and a greater traveller choice.
“The new logo and branding has been designed to incorporate elements of the old logo and styling, combined with a modern twist for 2011 and beyond,” said ATA marketing manager Monica Baker.
“The addition of the Australian map outline has streamlined the logo, enabling the destination to be instantly recognisable in a fast paced competitive market.”
ATA’s group sales manager David Thomson added: “We are thrilled to finally reveal our new logo and brand style to the market after months of hard work and planning. The update will capture the essence of our core business and reflect our market.”

Comments
4 Nov 11
8:17 pm
Did they get a three year old to design that on a windows xp paint program?! That is terrible!
From ex ATA guide.
5 Nov 11
6:17 am
Looks awesome.
6 Nov 11
10:54 pm
old logo was much better, this looks lame, what a waste of money
7 Nov 11
4:27 pm
Is the essence of your core business flame-grilled burgers?
7 Nov 11
4:57 pm
Very Funny Greg Cole! I agree, the new logo is pretty average!
8 Nov 11
7:32 pm
They’ve done well, and judging by the above comments definitely won’t be asking your advice for any branding or marketing activities!
9 Nov 11
9:29 am
@Tui, would you like fries with that comment?
5 Dec 11
3:20 am
Can we use the same font for our welcome to Christchurch sign outside the airport please?.
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